If you’re like me, you spend a lot of time and effort developing your Alexa skills so that they’re ready for production. However, once a skill is published, the work is not done! Getting your hard work enabled on an end-user’s device takes more than great development: you have to learn to market your Alexa skill.
It’s not surprising that a lot of skills fail to gain traction or really take off: there are over 100,000 skills out on the Alex Skill store. To really increase user engagement, your skill needs to stand out and promoted.
There are many free or low-cost options to consider. Social media channels like Twitter, Facebook, Instagram and Reddit are good resources for promotion due to their viral, message-spreading natures. Some of the better skills out on the market make companion Youtube videos that demonstrate how the skills work and add value for their customers. Your own personal blog or company website is another avenue for marketing your skill. Email campaigns through Mailchimp are very cheap (free in most cases) and can really push your skill to the right groups of people. As always, word of mouth is the best way to promote!
In this video from the official Alexa Developers channel on Youtube, you will learn many tips and techniques of promoting your Alexa skill on the market.
For more tips on marketing your Alexa skill, check out this link from the official Alexa blog.
If you’re still looking for more ways to promote and market your Alexa skill, you can also fill out this form here to submit your skill to a new program we are starting here at alexaskillstutorials.com. This program will help jumpstart your promotion efforts and reveal critical insights for improving your skill’s engagement.
Happy coding (and marketing)!